Keyword research: from one word to hundreds of keywords

You can find keyword research in your account under Edge › SEO › Keyword research. You type one word your customers search for, and you get all the variants, related keywords and questions people type into Google.

What you see per keyword

• Volume: how often it is searched for in Google per month, averaged over 12 months.
• Difficulty: 0 to 100. Below 30 is doable, above 70 is hard.
• Cost per click: what advertisers pay per click. The higher it is, the more the keyword is worth.
• Intent: T wants to buy, C is comparing, I is looking for information, N is looking for a brand or site.
• Trend: the line shows each month of the past year.
• In Google: what Google shows alongside the results, such as an AI overview, a map, questions or video.

Filtering and grouping

At the top you choose All, Variants, Related or Questions. Next to that, you filter by volume, difficulty, intent, words that must or must not appear, and only keywords with an AI overview or map. On the left are the words that come up most often. Click one to zoom in.

Monitor

Tick the keywords you want to win and click Track. From the next night, we measure your position every day (see Positions). You can also download the list as CSV.

How many

30 new searches per day for each site. A search you did before can be reopened for free (14 days).