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Revenue opportunities · part of Edge SEO

How much money is your site leaving on the table?
In euros, from your own numbers.

Netslim Edge looks at your Search Console, your visitors and your prices every day. It turns what you leave on the table into euros per month: keywords just below page 1, pages that get too few clicks, visitors on error pages, products that cost more than the competition. You take an opportunity, and we measure what it delivered.

The problem

Everyone knows there is more to gain. Nobody knows how much.

SEO reports say "position 12 for keyword X". Fine, but what is that worth? Revenue opportunities converts it using your conversion rate and your average order value: a keyword at position 12 with 2,600 impressions per month gets about 260 extra visitors at position 3. With 2.2% conversion and € 1,450 per order, that is € 8,300 per month. Then you know where to start.

  1. The edge calculatesEvery opportunity comes from real data: Google Search Console (impressions, position, click-through rate), the edge log (visitors on error pages) and Price Watch (more expensive than the competition, with the visitors on that product page).
  2. You chooseThe biggest opportunity is at the top, with the amount and what you need to do. Click "Take this on": the edge writes the title, sets up the redirect, or the SEO assistant makes the proposal. The edge handles many opportunities by itself.
  3. We measureThe moment you take on an opportunity, we save the current state. After that, you see per opportunity what it really delivered: extra clicks × your conversion rate × your order value. Same calculation, no story afterwards.
Edge › Revenue opportunitiesExample
Opportunity this month€ 52,636
In progress€ 4,307
Realized€ 4,511
  • "fietsenwinkel utrecht" at position 1.3, too few clicks525 visitors per month · new title€ 16,748
  • "elektrische fiets kopen" at position 9.4264 visitors per month · to the top 3€ 8,422
  • 40 visitors per month on an error page/oude-actie-pagina/ · redirect€ 1,276
How it works

In three steps

  1. 01The edge calculatesEvery opportunity comes from real data: Google Search Console (impressions, position, click-through rate), the edge log (visitors on error pages) and Price Watch (more expensive than the competition, with the visitors on that product page).
  2. 02You chooseThe biggest opportunity is at the top, with the amount and what you need to do. Click "Take this on": the edge writes the title, sets up the redirect, or the SEO assistant makes the proposal. The edge handles many opportunities by itself.
  3. 03We measureWhen you pick up an opportunity, we save the starting point. After that you see what each opportunity actually delivered: extra clicks × your conversion × your order value. Same calculation, no story after the fact.
Edge › Revenue opportunitiesExample
Opportunity this month€ 52,636
In progress€ 4,307
Realized€ 4,511
  • "fietsenwinkel utrecht" at position 1.3, too few clicks525 visitors per month · new title€ 16,748
  • "elektrische fiets kopen" at position 9.4264 visitors per month · to the top 3€ 8,422
  • 40 visitors per month on an error page/oude-actie-pagina/ · redirect€ 1,276
Where the euros come from

Four sources, all yours

  • Just below page 1Keywords at position 8 to 20 with enough impressions. What it brings in if they move up to position 3, with the click-through rate that is normal there.
  • Too few clicks for the positionYou are in the top 5, but people don't click. A better title and description. The edge does this by itself with Click-through boost.
  • Visitors on error pagesReal visitors (not bots) who landed on a 404. One redirect on the edge and they end up in the right place.
  • More expensive than the competitorWith Price Watch: products where a competitor is cheaper, weighted by the visitors on that page.
  • One amount at the topRevenue opportunity this month, in progress, realised. Also on your overview under "Money on the table".
  • Your numbers, not oursYou enter conversion and order value yourself. If you don't, we show a note that these are default values.

Honest

A revenue opportunity is an estimate: this many extra visitors if it works, times your conversion and order value. We don't promise that it works. We do promise that we measure it. A site without a Search Console connection only sees the opportunities from the log and Price Watch. And moving a keyword from position 12 to position 3 takes work: the edge helps with titles, links and suggestions, the content stays yours.

Frequently asked questions

How does the edge know my conversion and order value?

You enter these yourself under Edge › Results. Until then, we calculate with 1.5% and € 75 and show a note that these are default values. The better your numbers, the more accurate the amounts.

Isn't this just an SEO report?

A report says "position 12". Revenue opportunities says "€ 8,300 per month if you move to position 3, and this is what you need to do for it", and later "you got € 4,100 out of it". The difference is in the calculation and the measuring.

Can I use it without Search Console?

Yes, but then you only see visitors on error pages and price opportunities. The keyword opportunities come from Search Console. Connecting takes a minute.

Is it included in Edge SEO?

Yes, and in the free trial. With Edge Shield (without SEO) you see the three biggest opportunities with an amount. The rest, and the execution, is in Edge SEO.

See it on your own site

Put your site behind the edge for free and watch what it does. Your DNS, your hosting and your visitors won't notice a thing.