Skip to content
Log in Start now
Netslim
Log in Create account

SEO A/B tests · part of Edge SEO

Know for sure that a change works.
Before you roll it out everywhere.

A new title on half of your pages, while the other half stays as it is. With your own Search Console, you see whether clicks really go up. Independent of season, busy periods and Google updates.

test: new titles, 28 daysexample
Aas it was120 pages+2% clicks
Bnew titles120 pages+16% clicks
difference bigger than chance, so roll it out
The problem

Plenty of opinions, rarely proof

Should "Free shipping" be in the title? Do AI titles work better? Usually something gets changed and everyone hopes clicks go up. If they go up, you don't know if it's because of the change or the season. If they go down, you don't know why either.

The result

Not a feeling, but a result.

Both groups have the same season, the same Google updates and the same busy periods. What remains is the effect of your change: here 14.1% more clicks than the control group.

Example · title + "Free shipping" on /product/
B
With the change
before 4,120during 4,790
+16%
A
Control group
before 4,080during 4,150
+2%

Winner: bigger than chance after 28 days. Rolling it out or reverting is one click.

How it works

From idea to result

  1. 01Choose what you testThe pending AI suggestions, or a fixed text after the titles of a group of pages, such as /product/.
  2. 02A fair split in twoPages with a lot and a little traffic are divided in turn. Group B gets the change via the edge, group A stays as it is.
  3. 03Measure and chooseAfter the test period, we compare the clicks of B with A, against the same period before. If the difference is bigger than chance, we tell you. You choose: roll it out everywhere or revert.
What's included

Built to measure fairly

Your own Google numbers

Clicks, impressions and click-through rate from your own Search Console. No estimates.

Control group

Seasons, Google updates and busy periods affect both groups, so they cancel each other out.

Statistically fair

Only after at least 14 days and enough clicks do we say whether the difference is real. Until then, it says: not enough data yet.

Together with the AI

Test the titles the SEO assistant wrote on half of your pages, before they go live everywhere.

Back with one click

If it doesn't work, you put everything back as it was. Your site itself is never changed.

Email when it's done

With the result in plain language. Until you choose, everything stays as it was during the test.

Honest

Large SEO teams use expensive platforms for this, often only through a demo and an annual contract. With Netslim Edge, it's included. It works best with enough pages and traffic: at least 20 pages in a test, and the more clicks, the sooner you know for sure.

Frequently asked questions

Isn't this cloaking?

No. Everyone, visitors and Google, sees exactly the same version of a page. It only differs per page which version that is.

How long does a test take?

We recommend 28 days. Only after at least 14 days and enough clicks do we say whether the difference is reliable.

What do I need?

Edge SEO connected to Search Console, and a group of at least 20 similar pages, such as products or categories.

Can the AI assistant change anything during a test?

No. While a test is running, the assistant leaves all pages in the test alone. Otherwise the comparison is not valid.

See it on your own site

Put your site behind the edge for free and watch what it does. Your DNS, your hosting and your visitors won't notice a thing.