What does Edge deliver? The revenue estimate
How we estimate your extra revenue from Google, and how to enter your own figures.
1 min read · updated 10 Oct 2026
In your account under Edge SEO you will find the What does it deliver? block. It works like this:
extra visitors from Google per month × your conversion rate × your average value
- Extra visitors: your clicks from Google now, compared with the period before Edge (over the same number of days), from your own Search Console.
- Conversion rate: the percentage of your visitors who buy something or send a request. Don't know it? Webshops are often between 1 and 3%.
- Average value: your average order value, or what a lead brings you on average.
Enter your figures and click Save. It remains an indication: seasons, promotions and other marketing count too.
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