Their top pages
Which pages bring them the most traffic from Google, with the keyword that brings in the most. And where you rank for that keyword.
Competitors · part of Edge SEO
Look inside your competitor's kitchen.
And take their traffic.
Who ranks above you in Google, which pages bring them the most, which keywords they rank for and you don't, who links to them and where they advertise? Up to 50 competitors, next to your own figures. And what the edge can improve, it fixes right away.
buy trail shoes
1Buy trail shoes? Largest collectionconcurrent-b.nl38%
2Trail running shoes | Free returnsconcurrent-a.nl24%
3Trail shoes rangemarktplaats.nl13%
4Trail shoes for every terrainjouwwinkel.nl (you)9%
click a competitor: top pages, keywords, backlinks and ads
The problem
Competitor research usually stops at a list
You know who your competitors are, but not where their traffic comes from, who links to them or what they do better technically. You usually need a separate SEO tool for that, and what you find ends up on your developer's long list.
Look inside their kitchen
Everything they'd rather keep to themselves
Public data, neatly next to your own figures from Search Console.
Keyword gap
Keywords they rank for in the top 20 and you don't, in order of search volume. One click and you track the keyword every week.
Their backlinks
Who links to them, one link per domain. Filter by strength, dofollow, new and "doesn't link to you": your list for link building.
Their ads
Which keywords they advertise on in Google Ads, with the ad text and the landing page. What they pay for, you can win organically.
Who ranks above you
Real Google results for the Netherlands, weekly, with an estimated share of clicks per competitor.
Improve right away
Do they do something better technically, such as schema or AI rules? The edge sets that up for you, without a developer.
How it works
From list to lead
- 01Who are they?Suggestions from Google (who ranks in the top 10 for your keywords), from your Price Watch and from AI. We check every domain first. Or add them yourself.
- 02Who ranks above youYour position per keyword and who ranks above you, weekly with real Google results. Plus a technical comparison every week: speed, security, schema, AI crawlers and more.
- 03Look inside their kitchenOne click on a competitor: their top pages, the keywords they rank for and you don't, their backlinks and their ads in Google. Everything also as CSV.
| Site | Speed | Security | AI crawlers | llms.txt |
|---|---|---|---|---|
| jouwwinkel.nl you | 180 ms | 5/5 | all 4 | yes |
| concurrent-a.nl | 640 ms | 2/5 | 2 van 4 | no |
| concurrent-b.nl | 310 ms | 4/5 | all 4 | no |
| concurrent-c.be | 920 ms | 1/5 | blocked | no |
buy trail shoes you on 4 · above you: 1. concurrent-b.nl2. concurrent-a.nl3. marketplace
Keyword gap84
Doesn't link to you37
Ads18
Honest
Traffic, search volumes and backlinks are estimates from a search data service (DataForSEO), just like Ahrefs and Semrush. Good for spotting opportunities, not accurate to the click. Ahrefs and Semrush have their own crawler with a larger backlink database and more years of history. If you work deep in link building every day, they will help you more. What they don't do: put it next to your own Search Console and fix the technical differences for you right away.
Frequently asked questions
Where do the numbers come from?
We measure "who ranks above you" positions weekly with real Google results. Top pages, keyword gap, backlinks and ads come from DataForSEO. These are estimates based on their own measurements in Google, not from your competitor's account.
How often can I analyze a competitor?
An analysis stays available for 30 days and you can refresh it after a week. Per site, you can run up to 10 per day (in the trial 3).
Can my competitors see that I follow them?
No. We only collect public data, like a regular visitor or search engine.
Doesn't the AI make up competitors?
We check every domain the AI suggests first: does it exist and does the site load. Only then do you see it.
Can I dig further myself?
Yes. You can search and sort every list, and download it as CSV, for Excel or your agency.
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