Edge Ads: remove fake clicks and measure conversions without a integration

You can find Edge Ads in your account under Edge › Ads. The edge sits in front of your site and sees every click from Google Ads, TikTok, Microsoft or Meta come in, based on the click ID in the URL (gclid, gbraid, wbraid, ttclid, msclkid, fbclid). You don't need to connect anything for this, and nothing runs in the browser, so it also works without cookie consent and with ad blockers.

What you'll see

• Real clicks and fake clicks per day, with the reason: known bot, script or headless browser, data center (no consumers there), previously blocked for attacks, or an address that keeps clicking within an hour.
• Conversions: if a visitor lands on your thank-you page after a click, it counts. You set which thank-you page paths apply under Settings. The usual ones (WooCommerce, /bedankt) are already there.
• Bounce: left after one page.

Measuring is free on every Edge site, including during the trial. The IP list, the breakdown by campaign and keyword, the landing pages and the weekly report are part of Edge Ads (€ 49 per month per site, included in Edge SEO and Enterprise).

See it per campaign and keyword

In Google Ads, go to your campaign and add this suffix under Campaign URL options: utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={keyword}. From then on, every click appears here under its campaign and keyword. Without UTMs you see the click, but not the campaign.

Add the IP list in Google Ads

1. Under IP exclusion list, click Copy list.
2. In Google Ads, open the campaign, then go to Settings › Additional settings › IP exclusions.
3. Paste the list and save. Google allows 500 addresses per campaign. We keep the list within that limit.

From that moment, those addresses no longer see your ad and you no longer pay for them. Do this every Monday, for example, when the weekly report arrives.

Build a landing page on the edge

1. Under Landing pages, enter the keyword or ad group (for example accountant Heerlen) and where the button should lead (a page on your site or tel: with your number; leave empty for your contact page).
2. Click Create page. In about half a minute, the AI writes a headline with the keyword, a short explanation, three to five benefits and a few questions, based on what is on your homepage. The layout uses your own branding (color, header and footer of your site).
3. Plak de link (https://jouwsite.nl/go/boekhouder-heerlen/) als eindbestemming in de advertentie.

De pagina staat op de edge, dus hij laadt binnen een halve seconde, en hij heeft noindex: hij komt niet in Google en concurreert niet met je gewone pagina’s. Niet tevreden met de tekst? Opnieuw schrijven (tot zes keer per pagina). Tot tien pagina’s per site.

Wat Edge Ads niet doet

Vertoningen, klikprijzen en zoektermen staan in Google Ads zelf; daar kijkt de edge niet in. Een nepklik die Google al niet in rekening bracht, zie je hier wel maar betaal je niet. En een telefoontje na een klik ziet geen enkel systeem als conversie.