Measure
On every Edge site
free
also during the 24-hour trial- Real and fake clicks per day
- Why a click is fake
- Conversions at the server
- Bounce after one page
Edge Ads · Netslim Edge
You pay per click.
So not for bots.
Every click from Google Ads, TikTok or Bing reaches your site with a click ID. Netslim Edge sits in front of your site and sees that click at the server: human or bot, data center or consumer, gone after one page or on to your thank-you page. No link with Google, no cookie banner, no script in the browser.
The problem
Part of your clicks is nobody
Competitors, scrapers, click farms and bots that "view" ads: Google Ads filters out some of them, but far from all. What gets through, you simply pay for. And your conversion tracking misses a part, because without cookie consent the pixel measures nothing.
- ADS
google · boekhouder heerlenreal click · thank-you page after 6 min - ADS
google · boekhouder heerlenreal click · 3 pages viewed - ADS
google · administratie zzpdata center (AWS) · fake click - ADS
tiktok · najaarsactiereal click · gone after 1 page - ADS
google · boekhouder heerlensame address, 5th click this hour · fake click - ADS
google · administratie zzpheadless browser · fake click - ADS
bing · boekhouder limburgreal click · quote requested - ADS
google · boekhouder heerlenlanding page /go/boekhouder-heerlen/ · 0.3 s
> 3 fake clicks · € 4.41 wasted · 3 addresses in the exclusion list> 2 conversions from 5 real clicks
How it works
Measure where it can't be bypassed
- 01The edge sees the clickEvery visitor with gclid, gbraid, ttclid or msclkid in the URL is counted, per campaign and keyword from your UTMs.
- 02Fakes outBots, headless browsers, data centers and addresses that keep clicking are recognized. You get the IP list to paste into Google Ads.
- 03What it deliveredIf the visitor later lands on your thank-you page, that counts as a conversion, measured at the server. A weekly report every Monday.
What's included
Five things the edge does with your ads
- Spot fake clicksBots, scripts, data centers and repeat clickers. With the reason, and an estimate of what it cost you.
- IP exclusion listThe addresses of the fake clickers, ready to paste into Google Ads. From then on, they no longer see your ad.
- Conversions at the serverA visit to your thank-you page after a click counts as a conversion. Also works with ad blockers and without cookie consent.
- Landing pages on the edgeOne page per ad group, with the keyword in the heading, one button, in your own branding. Ready within half a second: higher quality score, lower cost per click.
- Per campaign and keywordReal clicks, fake clicks, click-throughs and conversions, per campaign and keyword. Plus the weekly report in your inbox every Monday.
Price
Per site, cancel monthly
Measuring is free on every Edge site, including during the trial: you see how many clicks are fake and what they cost. Edge Ads does something about it. It's already included in Edge SEO and Enterprise. Prices excl. VAT.
Edge Ads
Fake clicks out, landing pages on the edge, conversions measured at the server
€ 49.00per month
or € 490.00 per year- IP exclusion list for Google Ads
- Per campaign and keyword
- Up to 10 landing pages on the edge
- Weekly report by email
- Everything in Measure
Already a customer? Order it in your account under Edge › Ads. Not a customer yet? Try Edge free for 24 hours, and you'll see right away how many of your clicks are fake.
Honest
Edge Ads sees what arrives at your site, not what happens in Google Ads. Impressions, click prices and search terms are in Google itself. The link with Google comes later. If Google already didn't charge you for a fake click, you see it here but you don't pay for it. And conversions only count if the visitor reaches your thank-you page: no system sees a phone call after a click.
Frequently asked questions
Do I need to connect or install anything?
No. As soon as your site runs through Netslim Edge, the edge counts the clicks. Just set the URL suffix with utm_campaign, utm_content and utm_term in Google Ads. Then you see everything per campaign and keyword.
How does the edge know a click is fake?
By the address and the behavior: known bots, headless browsers and scripts, addresses from data centers (no consumers there), addresses that carried out attacks before, and addresses that click your ad again and again within an hour.
Do I get my money back from Google?
No, Google does that itself for what it considers invalid. What you can do: put the IP list in Google Ads. From that moment on, you no longer pay for those clicks. Google allows 500 addresses per campaign. We keep the list within that limit.
What does it cost?
Edge Ads costs € 49 per month per site, or € 490 per year. Measuring (clicks, fake clicks, conversions) is free on every Edge site, including during the trial. Edge Ads is already included in Edge SEO and Enterprise. Prices excl. VAT.
Does it work with TikTok and Microsoft Ads?
Yes. Anything with a click ID in the URL: Google (gclid, gbraid, wbraid), TikTok (ttclid), Microsoft (msclkid) and Meta (fbclid).
More from Netslim Edge
Everything works together
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See it on your own site
Put your site behind the edge for free and watch what it does. Your DNS, your hosting and your visitors won't notice a thing.
