SEO A/B tests: know for sure that a change works

A new title looks better, but is it? With an A/B test you know for sure before you roll it out to thousands of pages.

How it works

1. In Edge SEO › Improvements › SEO A/B tests choose what you test: the pending AI suggestions, or a fixed text after the titles of a group of pages (for example Free shipping on /product/).
2. We split the pages fairly into two groups: high and low traffic, alternating. Group B gets the change via the edge. Group A stays as it is.
3. After the test period (recommended: 28 days) we compare the clicks of both groups with the same period before, using your own Search Console. Season and Google updates affect both groups, so they cancel each other out.

The result

Only after at least 14 days and enough clicks do we say whether the difference is bigger than chance. Then you choose: apply it to all pages, or roll it back. You get an email when the test is done. Required: Search Console connected and at least 20 pages in the test.