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Market research · AI, part of Edge SEO

Know who you build for.
Corporate or playful?

Enter your web shop, a product or your industry. The AI reads your site, asks you three questions a researcher would ask, and writes a report: market and trends, who your customers really are, your competitors, and which look and feel suits you, from sleek corporate to playful like Coolblue. With tone of voice, pricing, channels, keywords and what to improve first.

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The problem

Most sites are built on a gut feeling

An agency makes what the owner likes, not what the buyer expects. A gaming shop that looks like a bank, a lawyer with confetti. Market research always took weeks and thousands of euros, so it got skipped. Then everyone wonders why visitors don't buy.

How it works

From topic to report

  1. 01Tell us what to researchYour website, a product or an industry, and in which country. That's all you need to fill in. We look up the rest ourselves.
  2. 02Three questions backThe AI reads your site, estimates the market and asks you exactly the three questions it still lacks: who buys, where you want to go, what you compete on. Pick an answer or type your own.
  3. 03The reportIn your account within a few minutes: market, target groups, competitors, a score from 1 (corporate) to 10 (playful) with example sites, tone of voice, pricing, channels, keywords and quick wins.
Market research › gamegear.nlExample
corporate
8
playful
  • Look and feelspeels, brutaal, warm · zoals coolblue.nl
  • Largest target groupjonge gamers, 16 tot 26 jaar (±55%)
  • Gap in the marketadvies van echte gamers; de grote spelers zijn zakelijk
  • Do firstzakelijke homepage-tekst vervangen door drie beloftes met beeld
What's included

Every report

  • Look and feel with a scoreOn a scale from 1 (sleek corporate, like a bank) to 10 (playful and bold, like Coolblue): what suits your buyers, why, and two or three sites that do it well.
  • Who your customers really areThree segments at most: who they are, why they buy, where they search and roughly how large their share is.
  • CompetitorsTheir positioning, where they are strong and where the gap is for you.
  • Tone of voiceThree words that describe your voice, what you do and don't say, and an example sentence as it would appear on your site.
  • Keywords and channelsTen keywords with their intent, and for each channel (SEO, social, marketplaces, email) whether it is a priority for you.
  • Quick winsFive things you can do this week, plus the risks to watch out for. No vague strategy, just a list.

Price

Exploring and the questions are free. The report costs € 149.00 one-time, excl. VAT, and stays in your account. If you have Edge SEO, 2 reports per month are included in the price. In Enterprise, it is unlimited. It is AI based on your site, your answers and public knowledge: a sharp first analysis with estimates, not an auditor's statement.

Frequently asked questions

How does the AI know anything about my market?

From your site (offer, tone, price level, platform), from your own answers and from what is publicly known about your industry and your competitors. We give market size figures as a range and call them an estimate.

What is that score, from corporate to playful?

Advice on the look and feel of your site: 1 is sleek and businesslike (a bank, a B2B supplier), 10 is playful, informal and bold (Coolblue, Reslim). The report tells you where you should be and why, with example sites. If your site sits somewhere else now, that is often the first improvement.

Can I research a product or industry without a website?

Yes. Choose "A product or service" or "An industry or market" and describe it in a few words. The questions and the report will then focus on that.

How long does it take?

The scan usually takes half a minute, the report a few minutes after you order. You get an email as soon as it is ready.

Will you build it too?

If you want. Send us the report from your account, and we will turn it into a plan: copy, design or Local pages on the edge. It is not required. The report is yours.

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Everything works together

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